Tripling ROAS for RiiRoo with a Comprehensive Digital Marketing Strategy


At VipClientsAdvert, we take pride in delivering exceptional results for our clients. One such success story is our work with RiiRoo, a UK-based retailer of kids' ride-on toys.
When RiiRoo approached us, they were looking to improve their online presence and increase revenue for their trikes category. We started with a test period and focused on trikes, and our results were impressive compared to other specialists in the industry.
Encouraged by our initial success, we took over the management of the entire RiiRoo store and implemented a comprehensive digital marketing strategy that included several types of campaigns. We ran a search campaign targeting brand keywords, transactional keywords, and consideration keywords. We also ran a display campaign targeting interests gleaned from Google Analytics and YouTube channel data. In addition, we used dynamic remarketing and a YouTube video ad campaign to follow users across platforms and keep RiiRoo top of mind.
To optimize RiiRoo's bidding and target the most profitable products, we divided products by category and margin in our Smart Shopping campaign. We also ran a dynamic search ads campaign targeting landing pages with best-selling products.
Our efforts paid off, and we were able to increase RiiRoo's revenue month over month. When we compared our results to RiiRoo's previous period, we found that we had tripled their ROAS with a 262% increase.
We take pride in our ability to deliver results like these for our clients. By combining our expertise in digital marketing with a data-driven approach, we were able to create a winning strategy that helped RiiRoo grow their business. If you're looking for a digital marketing agency that can deliver similar results, look no further than us. Contact us today to see how we can help your business grow.

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